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MARCH, 03, 2022

NAPLES, Fla.–(BUSINESS WIRE)–Naples Soap Company, a retail destination known for premium-quality skin and hair care products, is pleased to announce the opening of a 2,500 square foot store at the Promenade at Sunset Walk at 3231 Margaritaville Blvd, Unit J180 in Kissimmee, Fla. This location will be the largest store for the growing retailer and was designed with an all-new branded look featuring modern décor, acoustic lighting, decorative epoxy floors and free-flowing fixtures.

“We created this new layout to truly heighten the customer experience. From the moment a customer strolls by our store, they’ll be drawn in by the tropical scents and eye-catching products,” said Deanna Wallin, Naples Soap Company founder and CEO. Customers will be treated to product demonstrations at a large custom-made sink with double faucets in the middle of the store where they can try the Company’s soaps and scrubs. “All it takes is just one sea salt scrub demo for a customer to get hooked. They can truly experience a difference in how our products feel and smell on their skin.”

In addition to carrying over 300 private-labeled Naples Soap Company products and gift sets, the store will feature Florida-focused items like tropical hats, trendy sunglasses, floral cover-ups, super-soft pajamas, boho beach bags and jewelry.

The high-traffic, tourist destination formula has worked well for Naples Soap Company in other vacation destinations, including HarborWalk Village in Destin, Fishermen’s Village in Punta Gorda, and the Company’s flagship store at Tin City in Naples. The Kissimmee area attracts millions of visitors each year due to its close proximity to Disney World, Universal and Sea World. This new location will provide great exposure on a local, national and international scale. “We’re looking forward to introducing our new store design and the Naples Soap Company brand to families visiting the area and to nurturing relationships with local shoppers,” added Wallin.

Founded in 2009, Naples Soap Company has been helping people with sensitive skin by providing a premium collection of skin and hair care products that are made in the USA with high-quality, natural ingredients. The Company is best known for its doctor-recommend The Eczema Kit®natural soapsbody butterssea salt scrubs and luxury bath bombs. Naples Soap Company products are designed to stimulate the senses, soothe skin and pamper the soul.

About Naples Soap Company, Inc.

Naples Soap Company is a health and wellness brand that markets more than 300 personal care products, including body care, face care and hair care. The Company currently operates 11 retail locations in Florida in the following cities: Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Lakewood Ranch, St. Petersburg, Kissimmee, Mount Dora and Destin. Three more store locations are currently under contract for 2022. Naples Soap Company products are sold online from the Company’s website at, through other DTC (direct-to-consumer) channels such as and at more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are subject to uncertainty and may not come to fruition. Readers are cautioned not to place undue reliance on any forward-looking statement including statements that list numbers and dates.

Deanna Wallin, Founder and Chief Executive Officer | (239) 325-8263
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