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DECEMBER 5, 2023

NAPLES, Fla.–(BUSINESS WIRE)–Naples Soap Company, Inc (OTCQB: NASO), a health and wellness brand that offers high-quality skin and hair care products throughout the United States, is pleased to report record sales and overall increases during Thanksgiving, Black Friday, and Cyber Monday.


Specifically, Black Friday in store sales set an all time one day sales record increasing 63% over last year. This is due in part to the increase from 8 stores open last year increasing to 13 stores open this year. The remainder of the increase is due to same store sales also rising 14% over last year. In addition, Black Friday E-Commerce order count also increased by 15%. Naples Soap significantly outperformed the national average for Black Friday sales across all retailers, which only increased 7.5% over last year according to Adobe Analytics as reported by CNBC.


Cyber Monday E-Commerce sales also rose a staggering 61% over last year due primarily to a dramatic order count increase of 133%. This shattered the national average over all retailers which increased a respectful 9.6% according to Adobe Analytics as reported by Forbes.


Collectively, E-Commerce sales for the 5-day period between Thanksgiving Day through Cyber Monday increased 25% while the order count during the period rose by 60%. This is compared to national online sales during the Thanksgiving weekend across all retailers increasing only 3.1% while the number of consumers making purchases actually decreased according to Reuters.


“The credit really goes to our entire team and channel partners. This extends all the way to our supply chain, marketing team, the enthusiastic representatives in our locations, the quality of our products, and all the people and processes that made everything work. We expect that we will continue to have an exceptionally strong Christmas season and that we will finish the year very strong,” said Deanna Wallin, Naples Soap Company founder and CEO.


Founded in 2009 by Deanna Wallin, Naples Soap Company is a supplier of more than 400 bath, body and personal care products. Products are sold at the Company’s retail locations in Florida. Naples Soap Company products are sold online from the Company’s website at, through other DTC (direct-to-consumer) channels such as and in more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit


Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are subject to uncertainty and may not come to fruition. Readers are cautioned not to place undue reliance on any forward-looking statement including statements that list numbers and dates.


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Deanna Wallin, Founder and CEO | (239) 325-8263


Source: Naples Soap Company

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