View All News


MARCH 14, 2024

NAPLES, Fla., March 14, 2024–Naples Soap Company, Inc, a retail destination known for premium-quality skin and hair care products, is pleased to announce that it has opened a new store at The Market Shops in Miramar Beach. This move represents a relocation of the Company’s former store at HarborWalk Village in Destin to this new location in the Florida panhandle. 


“Just in time for spring break, we’re excited to open our Miramar Beach store in this established tourist spot. Our coastal vibe and multi-generational appeal will do well in this family-friendly vacation destination,” said Deanna Wallin, founder & CEO of Naples Soap Company. “In addition to being in a great location, our Miramar Beach and Santa Rosa Beach stores will help spread the seasonality of our shopping seasons. The Panhandle area has traditionally been busy in the summer months when we see a slowdown in tourist visits to our stores in southern Florida. Likewise, in the winter months, when the panhandle is slower, we are traditionally busy in south Florida.”


The 1,000 square foot store is located at The Market Shops at 9375 US-98, Suite 6 in Miramar Beach, Florida and is open every day 10:00 AM to 6:00 PM.


Founded in 2009, Naples Soap Company has been helping customers by providing a premium collection of skin and hair care products made with high-quality, natural and organic ingredients. The Company is best known for its natural soaps, body butters, sea salt scrubs and luxury bath bombs. Naples Soap Company products are designed to stimulate the senses, soothe skin and pamper the soul.


About Naples Soap Company, Inc.

Naples Soap Company is a health and wellness brand that markets more than 400 personal care products, including body care, face care and hair care. The Company operates retail locations in Florida in the following cities: Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Venice, Lakewood Ranch, Kissimmee, Miramar Beach, Mount Dora, Santa Rosa Beach, and Plantation. Naples Soap Company products are sold online from the Company’s website at, through other DTC (direct-to-consumer) channels such as and at more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit  


Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are subject to uncertainty and may not come to fruition. Readers are cautioned not to place undue reliance on any forward-looking statement including statements that list numbers and dates.



Deanna Wallin, CEO & Founder, Naples Soap Company, (239) 325-8263,

Scroll to Top