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JUNE 20, 2024
  • Sims to drive expansion of Naples Soap Company’s wholesale business
  • Part of the original team that led Tommy Hilfiger brand into billion-dollar-plus sales
  • Launched, led, and advised successful premium brands, operations, and transactions for companies including Callaway Golf Apparel, Edwin Jeans, Johnnie-O and more

NAPLES, Fla., June 20, 2024–Naples Soap Company, Inc. (OTCQB: NASO), (“the Company”), a pioneering health and wellness brand that offers high-quality skin and hair care products throughout the United States, today announced the appointment of Gary Sims as an Advisor with a focus on building out Naples Soap Company’s portfolio of personal care and wellness brands with a focus on establishing and growing wholesale distribution channels.  


Mr. Sims has led global consumer product companies and advised private equity firms in the areas of strategic planning, branding, product development, supply chain, merchandising, sales, organizational development, licensing, retail, and global event management. Encompassing over thirty years of experience, Mr. Sims initially specialized in the areas of wholesale and retail apparel and accessories and was part of the original team that drove the growth of the Tommy Hilfiger brand into the billion-dollar-plus range. He was President of Ashworth, where he also led the successful launch of Callaway Golf Apparel. Since 2013, Mr. Sims has been the Founder & CEO of International Brands Group, a brand management company, with general partnerships in a portfolio of brands and licenses in fashion, sport, digital marketing, hospitality, and wellness. Mr. Sims has also launched and or led successful operations and transactions of several premium brands, including J Lindeberg, William Rast, Robert Graham, Edwin Jeans, and Volition America. He is a Folds of Honor Wingman, where he supports the charity in its mission to provide scholarships to the spouses and children of America’s fallen or disabled military.


Gary Sims commented, “Naples Soap Company has the customer passion and loyalty, the retail appeal, product quality, and management team to become a major national and international selfcare brand. I’m so pleased to join the Company as an Advisor and to help guide their trajectory to accelerated growth through omnichannel distribution of their expanding portfolio of brands and products.”


“We are thrilled to have Gary as an Advisor. His interest in joining us is a testament to the value and future potential of Naples Soap Company.  Having been part of building brands like Tommy Hilfiger into billions of dollars in revenue and advised private equity firms in retail, the expertise Gary brings to us is catalytic,” stated Naples Soap Company CEO, Deanna Wallin.


For more information about Naples Soap Company and their products, visit


About Naples Soap Company, Inc.

Founded in 2009 by Deanna Wallin, Naples Soap Company is a supplier of more than 400 bath, body and personal care products. Products are sold at the Company’s 13 retail locations in Florida. Naples Soap Company products are sold online from the Company’s website at, through other DTC (direct-to-consumer) channels such as and in more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit


Forward-Looking Statements

This release includes certain statements that are “forward-looking statements.” All statements in this release, other than statements of historical fact, that address events or developments that are expected to occur, are forward-looking statements. Forward-looking statements are generally, but not always, identified by the words like “anticipate,” “believe,” “expect,” “gear up,” “intend,” “plan,” “predict,” “will” and variations of the same. Although we believe the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in the forward-looking statements. Factors that could cause the actual results to differ materially from those in forward-looking statements include our need to obtain additional capital or financing to support our business plans, which may not be available on acceptable terms or at all, market prices, competition, risks inherent in the development and launch of potential products and in new market segments, risks relating to the establishment and maintenance of relationships with athletes, celebrities and influencers, and general economic, market or business conditions. Investors are cautioned that any such statements are not guarantees of future performance and actual results or developments may differ materially from those projected in the forward-looking statements. Forward-looking statements are based on the beliefs, estimates and opinions of Naples Soap Company’s management on the date the statements are made. Except as required by applicable securities laws, Naples Soap Company undertakes no obligation to update these forward-looking statements in the event that management’s beliefs, estimates or opinions, or other factors, should change.



Deanna Wallin, CEO & Founder, Naples Soap Company, (239) 325-8263,

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