The company boasts skincare made with natural ingredients that nurture even the most sensitive skin
NAPLES, Florida—(November 18th, 2024): Naples Soap Company was founded in 2009 by Deanna Wallin in her search for skincare solutions made with clean, soothing ingredients that wouldn’t aggravate her eczema and psoriasis. She launched her initial line of products from a 300-square-foot store and, in just 15 short years, the Company hit $12.3 million in sales last year. Naples Soap Company carries over 600 branded products at 13 retail stores throughout Florida, sells direct to consumers throughout the United States through their e-commerce channels including naplessoap.com and Amazon.com.
Additionally, the Company sells wholesale to over 400 retailers and spas nationwide. The success of this clean skin and hair care company is a testament to the power of removing harmful additives—dubbed “badditives”—by replacing them with nourishing natural ingredients like coconut oil, shea butter, and olive oil, which is exactly what consumers have been seeking.
“70% of Americans suffer from skincare issues, and what I was finding in my personal experience was that big beauty companies were not making better products for us,” says founder, CEO, and former nurse Wallin. “So I decided to do it myself. It turns out to be what people nationwide are looking for, and we have grown beyond my wildest dreams. With over 600 products now, our customers trust that we leave out harsh chemicals and include nutrient-rich ingredients that make a difference.”
An increasing number of consumers demand beauty products that reduce toxins; Naples Soap Co. products are made with natural and organic ingredients. They are also known for their light and clean scents, like Florida Fresh, Sunkissed, and Coconut Water, that delight without overpowering. Naples Soap Company also features completely naked products with no added scents or dyes for the most sensitive skin.
Discover Naples Soap Company’s naturally better skincare products at www.naplessoap.com. Consider giving the gift of naturally better skincare this holiday season. The Naples Soap Company gift guide can be found at naplessoap.com/collections/gifts.
About Naples Soap Company, Inc.
Founded in 2009, Naples Soap Company specializes in more than 600 premium skin and hair care products made without harsh chemical additives, focusing on natural, nourishing ingredients. The Company operates 13 retail locations in Florida and products are sold online at http://www.naplessoap.com and on Amazon.com. Products are also sold at over 400 boutiques, spas, and retail stores throughout the United States through the Company’s wholesale division. The Company has built a loyal customer base that values its commitment to sustainability, wellness, and a wide range of trusted bath and body products. Company stock trades on the OTCQB under the ticker symbol NASO.