LEADERSHIP
Deanna Wallin is a trained nurse turned skincare pioneer. Her mission began by helping people who suffer from chronic skin issues such as eczema and psoriasis and has since expanded into a very successful skin and hair care business for all users seeking higher quality, clean ingredient products. A Southwest Florida native, Wallin earned her Bachelor’s Degree in Psychology from Barry University. She earned her LPN certification from Lorenzo Walker Technical College and worked in the healthcare industry for 15 years.
She has earned numerous professional and business accolades including:
- Florida SBDC at FGCU Distinguished Entrepreneur Award 2024
- Gulfshore Business Remarkable Business Women Award 2023
- Naples Illustrated Naples 100 Collier County Most Influential Business Leaders 2020, 2021, 2022
- Business Observer Entrepreneur of the Year Award Winner 2020
- Florida Retail Federation Retailer of the Year Award 2015
- Greater Naples Chamber Business Expansion Award 2014
- Greater Naples Chamber Excellence in Industry Company to Watch 2013
- Greater Naples Chamber Entrepreneurship Award 2011
Rick joined Naples Soap Company as CFO in July of 2024. Prior to joining the company, he worked as a C-level executive at several private equity owned companies in a diverse range of industries. Passionate about driving growth and operational excellence, he led and participated in many value-driving business initiatives including mergers and acquisitions, company strategy development, revenue forecasting, and expense reductions by optimizing supplier purchasing, inventory management, and warehouse operations. Earlier in his career, Rick managed financial and accounting activities for pharmaceutical distribution centers exceeding $3 billion in revenues with McKesson, a NYSE-listed pharma company. He is a Certified Public Accountant with comprehensive experience in GAAP, a Six Sigma Greenbelt, and a graduate of the University of Illinois.
John has over 35 years of management, marketing, and digital strategy experience. People, process, and platform are the three pillars which are center to John’s strategies to building scalable returns. Thriving on organizational leadership, talent optimization, digital media management, critical path planning, and strategic planning, John has led the charge for Naples Soap Company’s digital growth since 2018. John earned his BBA from Ohio University and a MS from Florida International University.