Deanna Wallin, Founder & Chief Executive Officer
Portrait

Deanna Wallin is a trained nurse turned skincare pioneer. Her mission began by helping people who suffer from chronic skin issues such as eczema and psoriasis and has since expanded into a very successful skin and hair care business for all users seeking higher quality, premium ingredient products. A southwest Florida native, Wallin earned her Bachelor’s Degree in Psychology from Barry University. She earned her LPN certification from Lorenzo Walker Technical College and worked in the healthcare industry for 15 years.

She has earned numerous professional and business accolades including:

  • Naples Illustrated Naples 100 Collier County Most Influential Business Leaders 2021
  • Naples Illustrated Naples 100 Collier County Most Influential Business Leaders 2020
  • Business Observer Entrepreneur of the Year Award Winner 2020
  • Florida Retail Federation Retailer of the Year Award 2015
  • Greater Naples Chamber Business Expansion Award 2014
  • Greater Naples Chamber Excellence in Industry Company to Watch 2013
  • Greater Naples Chamber Entrepreneurship Award 2011

Jay Border, Chief Operations Officer
Portrait

Jay joined Naples Soap Company in March of 2020 as the Chief Operations Officer. Prior to this role, Jay led a team of business development executives at Gartner, a Fortune 500 management consulting company. Jay is a proud veteran of the U.S. Navy where he served as an Intelligence Officer for 12 years. Jay holds a BS from the U.S. Naval Academy and an MBA from the University of California Los Angeles.

Jim Milner, CPA, CGMA, Chief Financial Officer
Portrait

Jim joined Naples Soap Company as CFO in June 2013. Previously, he served as CFO in the retail, manufacturing, and not-for-profit industries over 25 years. He was also a public accountant for eight years. Jim earned his BS from Purdue University.

John Hall, eCommerce Director
Portrait

John has over 35 years of management, marketing, and digital strategy experience. People, process, and platform are the three pillars which are center to John’s strategies to building scalable returns. Thriving on organizational leadership, talent optimization, digital media management, critical path planning, and strategic planning, John has led the charge for Naples Soap Company’s stellar digital growth over three years. John earned his BBA from Ohio University and a MS from Florida International University.